- Published on Saturday, 19 January 2013 15:47
- Written by Staff
"I don't drop an album every year. I drop an album when I feel like I need to say somethin instead of dropping an album just to make extra money."
In the wicked shit depending on what region you were from most people would argue who the pioneers of the genre are. In the Midwest, people would say Esham. In the South? Ganxsta NIP. The East Coast would say Flatlinerz. On the West Coast the earliest form of horrorcore was introduced by Sacramento rapper Brotha Lynch Hung who went on to release "Season Of Da Siccness" in 1995 earning himself gold certification by RIAA. The dark murderous gangsta themed music quickly spread across the United States crossing over into circles of fans, nobody including Lynch would have ever imagined. I've been listening to Brotha Lynch's music since I was in High School. It fascinated me that everyone in the closely guarded cliques in school yard fashion was listening to Season Of Da Siccness. One memory I have was seeing the cowboy kids pull up in a lifted mud covered truck with Locc To Da Brain blasting over their speakers. The rip-gut phenomenon was in full effect. I know personally I must have bought at least 5 copies of the album over the years from either being scratched from over playing, being snagged by curious passengers in my car, or my mom finding it and throwing it away. The sound which was new to so many people at the time was just not about killing babies, and eating women out on their period. It was about rebellion to everything that was pushed in their faces by mainstream radio and TV. Something different basically saying fuck you to the norm. People accepted it because it was like nothing anyone ever heard before. Plus, who doesn't want the shock value of a CD that your parents really wouldn't want you listening to?
While Lynch enjoyed his fame, Black Market Records CEO Cedric Singleton enjoyed his pay day. Lynch dropped his heavily anticipated album Loaded to his widespread independent fan base before finally falling out with the label, refusing to turn in anymore material. In the midst of the buzz, success, and fame an all out war erupted between the artist and his label that eventually led to lawsuits and overall hiatus of the career of Brotha Lynch. While a 6 year break between official releases, most artists would have completely fell off the map, Lynch's legendary status and dedicated fan base kept the hope alive.
When the lawsuit was over, Lynch won the rights to 24 Deep, and Season Of Da Siccness, and quickly released Lynch By Inch: Suicide Note in 2003 and sold an excess of 70,000 units. It wasn't until three years later though that his buzz quickly took shape again. When Tech N9ne released what is arguably one of his best albums, one name that people were excited to see was Brotha Lynch Hung. He did not disappoint, delivering a stand out verse full of the blood, guts, and West Coast horror in double time that instantly let fans know that Lynch is back with the sicc shit they have been waiting for. I myself was ecstatic to hear that Lynch was more than on top of his game. It was only a matter of time before Strange Music added him to their roster and introduced the first on Lynch's trilogy to a new breed of awaiting fans.
In 2010 Strange released Dinner And A Movie along with a whole story line partnered with music videos confirming that he is still sicc and still one of the best spitters in the game. I was quickly sucked into the story and with the final part of the trilogy about to hit the street, I knew that Juggalo News had to get the first exclusive interview in years with one of the men that helped shape and mold the scene in what it is today. I put the call in and away we went. We met with Lynch about an hour outside of Sacramento at an undisclosed abandoned factory. Cob webs, and torn down walls and graffiti laced the interior. It looked like a scene out of the movie Killafornia. It was perfect. I wasn't entirely prepared for an interview on this particular day, but after following his career for well over 15 years I knew exactly what I wanted to ask from a fan's standpoint. This is a detailed look inside the mind of the Coathanga Strangla.
"My name is Kevin Mann...
I like movies, I love meat, and cannibal type shit."
Since this is one of the first interviews you've done in a couple of years, let's start from the beginning of your time with Strange Music. How did you get hooked up with Tech N9ne and Travis O'Guin and become part of the labels roster?
Me and Tech knew each other for like, 20 years. At the time probably like 15 years. We were also both signed to a label called JCOR. You know, two different artists signed to the same label. Some things went bad with the CEO and we kinda got fucked out of some money so we both went off and did separate things. That's when me and C-BO did the Blocc Movment album together that featured Tech. We were out doing things for a while, and when Everready came out we went down there, me and my boys to support Tech's release and they treated us like kings. They wanted us to get on the label but at the time I didn't know what I wanted to do with my career because I was a free agent at the time. So we said we'd hold back on it for a minute. Four years later, Dave Wiener went to work for Strange and then he called me on the phone one day and you know I was signed with Dave Wiener when he was with Priority Records during the Master P, Ice Cube, and Mack 10 era. I was signed with Priority. Dave tried to snatch me from Black Market but Ced wouldn't let me go. Which would have been a hella cool ass move. So when Dave went and signed with Strange, I was like ooh I already worked with this cat already and I've known him for like 10 years already, so it was already a done deal. I guess evidently Tech was a big fan of mine, and had opened up a few shows for me, and now I'm opening for him ironically. They wanted me so I signed the deal in 2010 and dropped Dinner And A Movie.
How did you come up with the concept for the Trilogy and the videos that went along with the series?
Well I had the idea for doing a three album trilogy before I signed with Strange, but I know Strange had the power to make it happen. I really didn't have the power to make it happen. I had just got off of Black Market, wasn't doing too good in the funds area so I just had it on hold but I always had it in my mind that I was going to do a three album trilogy. Once I signed with Strange and I knew they had the firepower to do it, signed the contract, and they offered the videos. They were like hey, we'll do the videos to it and make it like a video movie and I was like cool, lets go! You know what I mean? It all came together.
What about the titles for each chapter? Is that have to do a lot of what the theme of each project was based on to fit the trilogy together?
I'm usually pretty hard on myself, like I don't make up a whole bunch of titles. When I say that's the title, that's what I stay focused on. My name is Kevin Mann, M-A-N-N so that's where I got the Mann for Mann-ibalector. I like movies, I love meat, and cannibal type shit. I named the last album that title where the artist or person was supposed to go overboard. Dinner And A Movie is where he started figuring out fuck rap Id rather go into murdering. Coathanga Strangla is where he was really in there like, I like this shit. In Mannibalector is where he goes over board. I've had these titles for over, 7 or 8 years. Just never had a chance to do the album, but Strange gave me the avenue to constantly be in the studio to do these albums. I finally got 'em done.
I know you used to get people to tell you, when are you going back to that Season Of Da Siccness flow, or when are you going to do an album like this again... Nobody understands the growing process as an artist. Explain to your fans what it's like for you.
After I left Black Market I went into this dark place, to where I didn't even want to write anymore. I kind of gave up. This man done went and made a million dollars off of me. Priority went and made a million dollars even though they were the ones paying me and I wasn't seeing a million dollars. So I kind of gave up for a minute but then I had a couple of talks with some close homies and they were like man just go and do your thing. What you do and you'll be alright. You already built your brand. you already have a brand you just need to build on it more and that's basically what made me come up with this three album trilogy. I'm the type of person that never goes backwards. I'm not living the Season Of Da Siccness days no more. I'm not living the "24 Deep" days no more and when I did the "Loaded" album I was smokin hella weed. Just always high. So I named it Loaded. So if I'm not living that life or those times, I'm not in those times. So to people who say I should go back and do Season again... I've always been a raw spitter like that so I can bring it back at any time. Any artist should know because they can too. I been a raw spitter. There's times in my career where I thought I should go a little lighter so I could get the interest of other companies that might help me out. There was times like that, but when I got to the point where I got a certain age and was like fuck it. I'm just going to be me. If they don't want to pick me up, they don't want to pick me up. Strange ended up picking me up and they dont elt me get away with everything I want to do... they cut some stuff off of this album and I respect that from them because they are a reputable company and they have their goals of where they are trying to go as a company but I was like god damn it I wanted that on the album! I respect their company to the fullest man. I'm part of them. They're my brothers.
What would you say the noticeable differences from your time on Black Market Records, to your current home on Strange Music Inc are?
Strange is by the book. You know what I mean? They do everything straight. At Black Market you see a messy desk, at Strange Music you see a clean desk. It makes you feel a little safer. The people are more professional, the people have your back. Everywhere I go with Strange I don't got to worry about nothin. Straight up. I don't even ask for a body guard because I ain't that tight but still somebody goes with me. Black Market was a little more ghetto as all that shit. Get to the show nigga. Bring your homies. Its a big difference. They are way more paperworked up which I feel better about. They aren't scared to get audited. None of that shit so...
Between your time in between the two labels, why did you wait so long to push out a official project? Was there paperwork involved or a process you had to go through to drop a project outside of Black Market even though you were technically still signed? Like fuck it I'm doing it anyway...
Mostly, me not really knowing how to do it you know what I mean? I never really wanted to try it on my own. I'm a guy that likes to roll with a crew. I try to find a faithful crew but never was really able to do that but that's the type of guy I am. This is the first time with MadeSicc that I've decided to go off and do it by myself. I dropped Lynch By Inch by myself. It did pretty good. I wasn't a guy that was into the business as much as I am now, back then. I just wanted to be a rapper. Now things have changed, and I want to be in the business side. That's why it took a long time to drop albums... I'm an artist like... I'm like Michael Jackson. I don't drop an album every year. I drop an album when I feel like I need to say somethin instead of dropping an album just to make extra money. I don't know if that's right or wrong. Every album I do, if you notice, have been different before this trilogy. This is the same that I've ever been on this trilogy its' because the fact that it is a trilogy.
I pay attention to your social media accounts and posts, and speaking of having something to say, I notice you've expressed distaste for certain people in your life, or in your circle that aren't necessarily around any more. One song that I really like of yours is "Buy Another Gun" off the album you did with MC Eiht. Does that song mean more to you now in retrospect?
Oh, way more important than it was when I wrote it. I wrote it because I felt certain shit coming on that wasn't there yet, but then they ended up coming to light so, it was like a lucky thing that worked out for me. I felt certain homies were jealous or mad or whatever and I knew this time would come where I would have to leave everybody alone so I wrote that song. I knew it would come and I been around a lot of people who were jealous of my success, even people that knew that I didn't even have that much success but for some reason since I ain't worked in 25 years, and never had to have a job in 25 years they wanted to be the same way. I knew it would come. But that song means, to answer your question, means a lot more now than it did then. Your going to make me go home and listen to it, now that I'm going through what I'm going through.
"I thought we were alone in a lost art..."
One thing that I wanted to touch on, while we're kinda on the subject, is something Tech N9ne had mentioned a while ago, but never explained in full. It kind of left fans wondering. What the fuck happened? What was with the short lived "beef", if that's even the word for it, that was going on at one time between you and Tech?
I'll put it like this. It was a faulty thing that some person did. I guess this person had a lot of funk with Tech for what ever reason but they were a friend of mine. They took me out to a gun range and when I got to the gun range they had Tech N9ne pictures hanging on the targets. They didn't get no proof of me shooting at the targets with the guns but they sent the pictures to Tech and they thought whatever. They ended up knowing that person was crazy as shit over the years but at first they just thought I was just making up that person was crazy. I was telling them, "That fuckin person is crazy Tech....". We had a meeting, that mothafucka was crazy. When they got to know that person a little bit more they found out they really were crazy. So that's how we made it right. Once they found that out for themselves, we reconciled and it was over. That persons out of our life.
You've shown interest in acting recently. Is that something you would like to be more apart of?
Well that's what I'm geared towards. I've been in the rap game like 24 or 25 years. I've been rapping since 1983 I don't know how old any of you guys were around then...
We were like three...
Okay! You know what I mean? I was 13! I've been writing raps ever since then. I don't feel I'm where I need to be so maybe it's not for me. I've always been an actor. Now Eat? Eh. You know it was my first little shot... You see any actors first shot, your going to be like wow... Right now, I'm on my shit. That's where I'm going in the future man. I'm writing screen plays. My girls sitting on like 6 of them almost done. She has 3 of them completed and I'm writing one called Mannibalector and my short film that I told you about earlier... It's called the package. The package is a song that's on my new album featuring Yellawolf. I wrote a film about the package too that I'm about to start filming. I don't know about the next album or if there's going to be one. I'm just kind of winging it. Strange has offered me another deal to move forward. I'm not saying I ain't going to do it. It's just... we'll have to see.
You mentioned that you started rapping in 1983. The big debate between horrorcore fans is who started it first. For the record when would you say you started actually rapping with the rip-gut style your known for.
I would have to say 1986. In 1983 I was writing hip-hop rhymes. In 1986 I was just starting high school I had a partner named Sicx if you know who that is. Triple Sicx Bounty, he actually started it to me. I gotta give him his props. He started the sicc shit. If you hear anything sicc from X-Raided or any of us, he was the man who started it. He got me on that shit. He got X-Raided on that shit. It had to be around 1986. I'm not sure. I never knew who Ganxsta NIP was, I never knew who Esham was. There wasn't an internet. When I did hear of these dudes, I was juiced. I thought we were alone in a lost art. It would have probably blown up if I was just the only one. The more people that I met I started to feel better about what I was doing.
Have you heard any of their music before? Everyone would love to hear you three on one song.
If anyone that could make it happen, it would be you. Make it happen. I'm ready but yeah I've heard NIP's stuff. I haven't really got to hear much of E's stuff but I want to. Ever time I hear somebody new doing shit like that I got to hear it. I've got to peep it.
Your all very similar as far as the street orientated sound. Have you ever got to meet or talk to them about a track at all?
Well when the internet did come through, we had a couple of e-mails. We've responded to each other on a couple of sites. We've talked about doing it as far as me and E. It never happened because nobody had the resources or the plugs to put it together. I heard from fans that he wanted to do it, then I would say shit... I'd do that! But it would never happen. Ganxsta NIP I've never met him but I'm sure fans of ours have told him the same thing so it never happened. I felt like I was by myself basically until I met Mars. I was like shit, possibly me and this nigga could do it... Like a lot of artists like the E-40's and all that for instance, Zombie. They know what kind of song to get me on. Even though E-40 don't rap like that, he knew to get me on a song called Zombie. That's cool and I enjoyed doing it and I love my nigga E-40 but I really want to get with somebody that's doing what I'm doing.
You've always labeled yourself Rip-Gut and it wasn't until the Now Eat soundtrack when you labeled it horrorcore. There's fans out there that say Rip-Gut isn't the same as horrorcore, and Acid Rap isn't the same as gore-hop, and really everyone is doing the same thing. Horror based rap music. What would you say?
It's a long story but I've never, not that I have anything against horrorcore rap but I've always wanted my shit considered rip-gut. The only reason is because it's all about meat. My shit is all about meat. Horrorcore rap could be about, a whole bunch of scary stuff, or weird shit. At one point of my life I was like ok... I'm a horrorcore artist. I accepted it and I'm glad to be a part of it. Not that I was dissin it off or anything I just wanted my own shit. Rip-Gut that's my shit! So hopefully people will start being like I'm a Rip-Gut artist now.
Who are you feeling in the horrorcore scene?
For one there's not enough out there for me to listen to. I don't be fuckin with that one dude that Hopsin was beefin with whats his name? The Illuminati dude that's eating roaches and shit in his video? Tyler The Creator? I heard he was dipping into that type of shit. I never really heard his music. I think he's going overboard eating roaches and shit trying to prove that he's sick. If anything be like me and eat some pig intestines. Not dissing him or anything, he's doing it. He's doing better than I am. I just hate mainstream artists that try to snap on to some of this underground shit and try to act like they are different. I dont know them or what they been through, so I could be wrong... I like the scene though. I love the Juggalos. I didn't know who they were at first. I did the Gathering in 2010 and they showed me so much love and I didn't even know they knew who I was... When I signed to Strange a lot of them came out in Brotha Lynch shirts. Like what? These mothafuckas is cool! That's why my cousin C-Lim started "Cuzzalos" because they started showing him love. I love em. I love Juggalos. I mean ICP showed me love. I always knew about them and they are doing it big. They probably been doing it just as long as me as far as having records out. The thing that introduced me to knowing who they were was when they wre funkin with Eminem and I was like wow. Eminem is like an untouchable artist like everyones favorite rapper was Eminem and then there was ICP like who cares! Whatever! I mean Eminem? i tried to get him on this last album but he's mister untouchable. I can see how people would get mad at that, but I just don't get mad at shit like that. I've never needed an artist on my album to help me sell my CD. I didnt get mad, I just think that we should do a song together. - All photos by Global Gold Graphix for Juggalo News
What did you think of this interview? Comment below!